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Our Founders Story
“My name is Lauren Wulff, founder of Urth Botanicals, and my journey into botanical skincare began as a mother seeking natural solutions for my family’s health and skin issues. I avoided pharmacological interventions, focused on organic foods, fresh air, sunlight, and the healing power of nature, believing that God has placed our healing in His creation.
Urth Botanicals was born from this belief that skincare should be both natural and effective. Each product reflects my dedication to combining botanical artistry with science, ensuring high-quality, plant-based ingredients that nourish and rejuvenate the skin. For me, true luxury means achieving radiant, healthy skin without compromising health or values.
Guided by this vision, I continue to craft products that draw on nature’s wisdom, delivering uncompromising, effective skincare that inspires and enhances beauty for every age.”