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Pure, Potent, Purposeful
Skincare should be both indulgent and effective without compromise. That is why we harness wildcrafted and organic botanicals, blending nature’s most potent ingredients with cutting-edge natural cosmeceuticals. Our philosophy is simple: feed your skin with the best of nature, and let its radiance shine through High-Performance Botanicals. Every ingredient is chosen for its proven ability to hydrate, restore, and transform skin.
Intentional Formulations Designed to simplify skincare while maximizing results.
Conscious Beauty Always cruelty-free, responsibly sourced, and crafted in the USA.
Where Nature Meets Innovation
Elevate your skincare with products that deliver visible, lasting results:
Urthly Radiance 18+ Face Serum Oil A luxurious blend of moringa, jojoba, and deep-sea squalane to restore and hydrate.
Alpha K+H Glow Serum A powerhouse of kojic acid, alpha arbutin, and hyaluronic acid to visibly brighten and even skin tone.
Rose Mud Cleansing Masque A detoxifying clay and rose-infused formula that cleanses, firms, and softens.
Bakuchiol Bliss Eye + Neck Balm A plant-based alternative to retinol for a firmer, smoother look.
Wild Urth Midnight Repair An overnight elixir to replenish and revitalize skin while you sleep.
Prickly Pear Soothing Face Balm A deeply nourishing blend of prickly pear seed oil, shea butter, and botanical extracts to soothe, hydrate, and protect sensitive or dry skin.
Hydrating and Firming Face Serum A lightweight, fast-absorbing serum infused with DMAE, vitamin B5, vitamin C and Niacinamide to plump, firm, and restore skin’s natural radiance.
Each product is crafted with intention, backed by science, and rooted in nature helping you achieve your healthiest, most radiant skin.
The Power of Plants
From the soothing properties of Prickly Pear Seed Oil to the brightening effects of Alpha Arbutin, every Urth Botanicals formula is a testament to natures ability to heal and renew. We believe that skincare should work with your skin, not against iit, supporting its natural resilience with pure botanical extracts, nutrient-rich oils, and skin-rejuvenating vitamins.
Meet the Founder: A Journey Back to Nature 🌿 Skincare should never be about compromise, it should be pure, effective, and rooted in the wisdom of nature.🌺
I’m Lauren Wulff, founder of Urth Botanicals, and my journey began as a mother searching for natural, effective skincare solutions for my family. I turned away from harsh chemicals and pharmacological quick-fixes, embracing the healing power of organic ingredients, fresh air, sunlight, and holistic wellness.
From this passion, Urth Botanicals was born a brand dedicated to pure, uncompromising skincare that nourishes, restores, and enhances beauty at every age. Our products reflect my belief that true luxury is radiant, healthy skin achieved without sacrificing your health or values.
Experience the best of nature. Experience Urth Botanicals.
3242 Gifford Ln., Unit 201, Sarasota, Fl. 34239
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